Define, Demonstrate, and Celebrate Your Commitment to Inclusive Travel

The Reality Today: Facing the Challenges of Authentic Inclusion

You want to get it right. You understand the importance of responsible storytelling, representation, and ethical practices. Yet, barriers persist:

• What does real inclusion look like in our marketing, hiring, and community engagement?
• How can we stand out in a crowded industry without risking missteps or accusations of performative activism?
• We’re doing our best, but how can we prove it?
• Are we building internal culture and external reputation that genuinely reflect our values?

Many individuals and teams feel overwhelmed. They want to lead with integrity but lack a clear, trusted standard to guide their actions. 

And without a way to measure progress or showcase their efforts, they risk falling behind—missing opportunities for growth, partnerships, and meaningful impact.

Here’s the Power of Certification: Your Path from Uncertainty to Industry Leadership

Imagine having a comprehensive, respected framework that serves as a roadmap for authentic inclusion. 

Travel Unity’s Certification Programs offer exactly that. They’re designed to help individuals and organizations like yours define what inclusion means for your unique context—and demonstrate it convincingly to the world.

When you pursue and earn this certification, you’re not just getting a badge—you’re gaining: 

• Clarity and direction: Clear standards that are aligned with industry best practices.
• Credibility and recognition: A recognized badge signaling your leadership and that sets you apart in a competitive market.
• Tools for Impact: Practical resources that reduce risk, support sustainable growth, and ensure your efforts translate into real change.
• Internal Alignment: Strengthen your skills or your organization’s culture.
• Market Differentiation: Showcasing your certification reassures travelers, partners, and stakeholders that you’re serious about doing meaningful work—and doing it right.

What’s Possible When Your Certification Becomes a Reality

Envision yourself: 

• Celebrated as an industry leader committed to authentic, responsible travel.
• Recognized by travelers for transparency, ethics, and genuine representation.
• Known internally for a cohesive, culturally competent team that lives your values daily.
• Seen externally as a trustworthy partner in community development and sustainable tourism.

Achieving this isn’t just aspirational: it’s achievable with the right structure, guidance, and commitment. 

And that’s where we come in. 

At Travel Unity, we work side-by-side with individuals and organizations to establish clear standards, support your journey, and celebrate your progress. Our certification programs aren’t just a one-time achievement—they’re part of a long-term commitment to leadership and authenticity in travel.

We currently offer three levels of individual certifications.

CBTU is the travel and tourism industry’s only certification program that validates visitor-facing organizations’ efforts around diversity, equity, and inclusion (DEI).

We encourage any organization that welcomes visitors to participate in this certification program, including:

• Attractions
• Accommodations (including hotels and resorts)
• Convention and Visitor Bureaus (CVBs)
• Destination Marketing/Management Organizations (DMOs)
• Museums