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4th Annual Travel Unity Summit

Economic Development through Diversity

Event partners include:

 

About Travel Unity

Travel Unity is a 501(c)(3) organization focused on increasing diversity in the travel space.

Its mission is micro to macro:

The Micro level focuses on giving individuals resources to pursue travel as an activity and/or career choice.

The Mid level is to work with organizations to expand their pipeline when considering diverse candidates.

The Macro level provides support to destinations to utilize tourism as a means of economic development. 

Please check out this document for further information.

 

About Travel Unity Summit

The Travel Unity Summit began as a component of the New York Travel Festival, focusing on issues of diversity and inclusion in the world of travel.

Past Summits have included events in collaboration with The New York Times, Brooklyn Borough President Eric L. Adams, and New York University. Past topics have highlighted issues pertaining to African-American travelers and travelers with disabilities, how tourism can benefit all of New York City (not just pockets), and how to market to diverse groups.

This year’s event is the first time that the event will be held outside of New York City. 

 

Saturday, October 27, 2018

10:00 AM – 5:30 PM

Why to attend Saturday’s sessions and workshops:

1) You are interested in attracting new business to your destination/attraction.

2) You would like to be ready when new markets arrive.

 

Plenary Schedule

 

9:00am – 10:00am Registration
10:00am – 11:00am Flash Talks by Travel Unity, I Love NY, and Adirondack Diversity Initative
11:00am – 11:30am Accessibility, Diversity, and Inclusion Case Studies
11:30am – 12:00pm Break
12:00pm – 1:15pm D&I in the Travel and the Outdoors: the Adirondacks, New York State, and Beyond
1:15pm – 2:30pm LUNCH

 

10:00am – 11:00am

Flash Talks by Travel Unity, I Love NY, and Adirondack Diversity Initative

Join us for brief talks by Travel Unity’s Executive Director, Roni Weiss, and representatives from this year’s Summit partners.

11:00am – 11:30am

Accessibility, Diversity, and Inclusion Case Studies

Learn best practices through case studies from seasoned professionals in the diversity and inclusion space and hear about crucial data that explains the value of these pursuits.

12:00pm – 1:15pm

D&I in the Travel and the Outdoors: the Adirondacks, New York State, and Beyond

A frank discussion on diversity and inclusion (D&I) in the travel industry and the outdoors with Laura DiBetta, Director of Outdoor Recreation at the NYS Department of Environmental Conservation and Stephanie Ratcliffe, Executive Director of The Wild Center.

2:30-5:30 PM

Afternoon Breakout Schedule

Welcoming New Markets Marketing to New Audiences
2:30pm – 3:30pm Creating a More Welcoming & Inclusive Adirondacks through Arts & Culture New Markets, New Approaches
3:30pm – 4:30pm Attracting a Diverse Community via Eco-Tourism Enticing Niche Media
4:30pm – 5:30pm Creating the Case: Diversity and Inclusion Strategic Planning Empathetic Marketing

Welcoming New Markets

feat. Adirondack Diversity Solutions (Dr. Donathan Brown and Cindy Rodriguez)

Marketing to New Audiences


2:30-3:30 PM

New Markets, New Approaches

This interactive panel will bring in state and regional voices to share how to attract a variety of new markets, from international to accessibility to millennials, and more.

3:30-4:30 PM

Enticing Niche Media

Jeannette Ceja and Ernest White II – TV hosts, writers, and content producers –  will share their secrets on how to get their attention, so you can get their audiences’ attention, too.

 

4:30-5:30 PM

Empathetic Marketing

There is no substitute for truly knowing your customers (and potential customers). Romey Louangvilay will discuss how to get in their shoes to know what drives their purchase decisions.

To purchase tickets, use the below form or visit: bitly.com/TUS2018Tickets

Saturday tickets include free admission to The Wild Center on Sunday and Sunday’s TUS sessions.

Sunday, October 28, 2018

Why to attend Sunday’s sessions:

1) You want to learn more about how diversity can help the Adirondacks – both its nature and its people.

2) You believe in embracing cultural differences and hearing more about how Adirondack institutions pursue that mission.

Saturday tickets include free admission to The Wild Center on Sunday and Sunday’s TUS sessions.

To inquire about Sunday-only tickets, email [email protected]

Schedule

9:00am – 10:00am
Breakfast and Networking
10:00am – 11:00am
An Adirondack Welcome
11:00am – 12:00pm
The Intersection of Sustainability and Diversity
12:00pm – 1:00pm
The Path to ‘Knowing’: Cultural Exchange in the Adirondacks

10:00 AM – 11:00 AM

An Adirondack Welcome

While the Adirondacks unquestioningly are home to many people who didn’t start out here, there is certainly more that can be done to actively encourage a wider range of people to join the Adirondack community. This panel, with ANCA, along with other thought leaders and local institutions, will cover this vital topic.

 

11:00 AM – 12:00 PM

The Intersection of Sustainability and Diversity

With over 6 million acres, it’s clear why the Adirondacks needs to care for its natural resources. This panel, along with audience questions, will delve into how diversity and sustainability are intrinsically connected.

 

12:00 PM – 1:00 PM

The Path to ‘Knowing’: Cultural Exchange in the Adirondacks

The Wild Center discusses “Ways of Knowing,” a partnership with the Akwesasne Cultural Center, The Six Nations Indian Museum, and the Native North American Traveling College to broaden and heighten our understanding and appreciation of the natural world. This effort highlights one way Native and non-Native organizations have come together to recognize and support the voice of a traditionally underrepresented population.