Travel Unity divides the core travel industry into 14 segments.
These include the businesses and organizations that directly shape and deliver the travel experience.
Some organizations operate across multiple segments, so the boundaries are not always exact. Businesses that support travel but do not primarily provide travel experiences are considered ancillary services.
The Fourteen Segments of the Travel Industry
Accommodation
Businesses and properties that provide overnight lodging, including hotels, resorts, hostels, vacation rentals, and similar options.
Attractions & Retail
Places people visit for activities, entertainment, culture, or shopping, including museums, theme parks, historic sites, visitor attractions, shops, and markets.
Cruises
Businesses whose primary product is a cruise experience, particularly cruise lines and ship operators.
Destination Organizations
Organizations that promote, manage, or support tourism in a particular place, including tourism boards, convention and visitors bureaus, destination marketing organizations, destination management organizations, and destination stewardship organizations.
Dining
Businesses that provide food and beverage services, including restaurants, cafés, bars, catering companies, and food-service operations within travel venues.
Gaming
Casinos, gaming resorts, sportsbooks, and other businesses where gaming is a significant part of the visitor experience.
Health & Wellness
Travel experiences and businesses focused on health, personal care, fitness, relaxation, or treatment, including spas, wellness retreats, medical tourism, and travel health services.
MICE
The part of the industry focused on meetings, incentives, conferences, conventions, exhibitions, and other business events.
Recreation & Outdoors
Businesses and organizations that provide outdoor, recreational, and adventure experiences, including parks, campgrounds, guided activities, trails, equipment rentals, and nature-based tourism.
Sports & Entertainment
Sports venues, live performances, festivals, concerts, theaters, and other experiences built around spectators, audiences, or organized entertainment.
Technology
Companies and platforms that support how travel is researched, booked, managed, and experienced, including reservation systems, travel apps, software, data services, and online marketplaces.
Tour Operators & DMCs
Companies that design and deliver tours, itineraries, and travel packages. Destination management companies provide local expertise, transportation, activities, and other on-the-ground services.
Transportation
Businesses that move travelers between or within destinations, including airlines, rail companies, buses, ferries, car rentals, rideshare services, and other transportation providers.
Travel Agents / Advisors
Professionals and businesses that help travelers research, plan, book, and manage trips based on their needs and preferences.