Travel Unity Summit Series

2025 Travel Unity Virtual Spring Summit

Incorporate Inclusive Practices into Strategic Planning and Implementation

About the Summit

The Travel Unity Virtual Spring Summit served as a high-impact, two-day digital forum designed for travel executives, destination marketers, and operational leaders. The event moved past basic DEI theory to focus heavily on implementation—giving stakeholders a collaborative space to look at how shifts in government policy, community accessibility, and workforce development impact the resilience of modern tourism.

Focus

The summit focused on bringing together leaders from across the travel and tourism industry to discuss actionable ways to systematically embed diversity, equity, and inclusion (DEI) into corporate strategic planning, operations, and community storytelling.

office desk of business workplace

"Building a truly welcoming travel industry isn't just about changing who is in our marketing photos; it requires us to align our backend operations, organizational values, and community storytelling with the actual lived experiences of the diverse world we serve." - Roni Weiss, Executive Director, Travel Unity

Key Discussions

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Values-Based Leadership

Exploring how building a genuinely welcoming travel industry starts with leadership guided by clear, inclusive values.

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Workforce Representation

Developing and sustaining equitable professional pathways and employment practices within the travel sector.

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Honest & Accessible Storytelling

Analyzing the tourism industry's responsibility to handle historical narratives, legacy events (like Stonewall), and destination marketing with authenticity, care, and full physical accessibility.

Key Contributors

Adam Burke – President & CEO, LA Tourism

Catherine Prather – President, National Tour Association (NTA)

Greg Takehara – CEO, Tourism Cares

Lydia Walker – Director of Operations and Service, Frankenmuth Tourism

Roni Weiss – Executive Director, Travel Unity

Amy Wood – Accessible Events Manager, Salesforce

Summit Agenda

Day 1

Wednesday, May 28, 2025
Virtual Sessions
TIME
TOPIC
1:00 – 2:00 PM ET
Travel Unity Town Hall – Leading with Values: Building a Welcoming Travel Industry
2:00 – 3:00 PM ET
Workforce Development in the Travel Industry
3:00 – 4:00 PM ET
Stonewall and the Responsibility for Honest, Inclusive Storytelling

Day 2

Thursday, May 29, 2025
Virtual Sessions
TIME
TOPIC
1:00 – 2:00 PM ET
Inclusive Case Studies in Travel
2:00 – 3:00 PM ET
Accessible Destinations and Events: From Talking to Doing
3:00 – 4:00 PM ET
Travel Industry in Turbulent Times: Responding to Shifting Government Policies

Watch the Opening Session

Interested in Travel Unity Summits

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