Path into tourism
Nicole’s background is in events, public relations and marketing for small businesses. That work showed her how much tourism sustains local economies, and in 2009 she launched Travel Alliance Partnership.
Current work
Nicole leads Travel Alliance Partnership, hosts the podcast Destination on the Left, and is the author of Stronger Together. Collaboration is the through-line. Her work focuses on how destinations and tourism organizations grow by building stronger partnerships and by intentionally expanding whose perspectives are part of the ecosystem.
“We became much more intentional about how we wanted to bring diversity into our ecosystem.”
Nicole Mahoney
The 3 C framework
Nicole’s framework for collaboration has three parts:
- Communication
- Commonality
- Commitment
The idea underneath it: collaboration gets stronger when the table gets bigger.
Takeaways
- Collaboration is infrastructure. Strong tourism ecosystems depend on relationships.
- Expand the table intentionally. Diverse perspectives strengthen partnerships and decisions.
