Imagine a World Where You’re Recognized as a True Leader in Inclusion
Picture the moment when you’re not just talking about inclusion — but have tangible proof that your actions align with your values. When travelers, partners, and communities see your certification badge, they recognize you as a pioneer—someone dedicated to making travel more welcoming and authentic for everyone.
Feel the pride in knowing you’ve taken meaningful steps—building trust, driving change internally, and positioning yourself as a beacon of responsible tourism.
But let’s be honest:
Many individuals and organizations today are unsure how to prove their commitment.
They claim they’re “working on it,” or include vague statements about ‘diversity’ in their mission, but lack a clear path, framework, or recognition to back up those promises.
This leaves them feeling stuck, uncertain if their efforts truly make an impact, and vulnerable to being perceived as insincere or superficial.
The Reality Today: Facing the Challenges of Authentic Inclusion
You want to get it right. You understand the importance of responsible storytelling, representation, and ethical practices. Yet, barriers persist:
Many individuals and teams feel overwhelmed. They want to lead with integrity but lack a clear, trusted standard to guide their actions.
And without a way to measure progress or showcase their efforts, they risk falling behind—missing opportunities for growth, partnerships, and meaningful impact.
Here’s the Power of Certification: Your Path from Uncertainty to Industry Leadership
Imagine having a comprehensive, respected framework that serves as a roadmap for authentic inclusion.
Travel Unity’s Certification Programs offer exactly that. They’re designed to help individuals and organizations like yours define what inclusion means for your unique context—and demonstrate it convincingly to the world.
When you pursue and earn this certification, you’re not just getting a badge—you’re gaining:
What’s Possible When Your Certification Becomes a Reality
Envision yourself:
Achieving this isn’t just aspirational: it’s achievable with the right structure, guidance, and commitment.
And that’s where we come in.
At Travel Unity, we work side-by-side with individuals and organizations to establish clear standards, support your journey, and celebrate your progress. Our certification programs aren’t just a one-time achievement—they’re part of a long-term commitment to leadership and authenticity in travel.
The Travel Unity Individual Certificate is for entry and mid-level travel professionals.
The Travel DEI Practitioner program is for travel professionals in management roles.
The Certified Diversity Travel Professional program is for executive travel professionals.
Certification Program for Travel Industry Organizations
CBTU is the travel and tourism industry’s only certification program that validates visitor-facing organizations’ efforts around diversity, equity, and inclusion (DEI).
We encourage any organization that welcomes visitors to participate in this certification program, including:
Take the next step toward creating more inclusive and welcoming experiences. Our certification programs provide the tools, knowledge, and recognition to help you make a meaningful impact.
